WALMART EV
Leading the charge on the road to EVs with accessible charging for anyone
Walmart
Mobile
Director, UX Design
Walmart
Mobile
Director, UX Design
CHALLENGE
Launch EV charging in the Walmart app that is as integrated and convenient as adding to cart
With 90% of Americans living within 10 miles of a Walmart, building a convenient, nationwide charging option at Walmart stores will help make EV ownership possible whether people live in rural, suburban or urban areas. My team worked with Walmart's strategy to unify all services in the app by maintaining consistent UX with the rest of the platform and deliver essential technical functionality, making it simple and intuitive for users regardless of EV experience.
Launch EV charging in the Walmart app that is as integrated and convenient as adding to cart
With 90% of Americans living within 10 miles of a Walmart, building a convenient, nationwide charging option at Walmart stores will help make EV ownership possible whether people live in rural, suburban or urban areas. My team worked with Walmart's strategy to unify all services in the app by maintaining consistent UX with the rest of the platform and deliver essential technical functionality, making it simple and intuitive for users regardless of EV experience.
OUTCOME
EV charging right in the app is a milestone in Walmart’s commitment to regenerative design and mission to help customers and members live better, easier, and more sustainable lives.
EV charging right in the app is a milestone in Walmart’s commitment to regenerative design and mission to help customers and members live better, easier, and more sustainable lives.
- Shipped in 30 days
- Initial rollout to 500 stores
- 2,500 locations and at least 10,000 charging units by 2030 nationwide
Automatic, convenient, omnichannel
- Integrated in the customer journey in the Walmart app, and connects to other services like “My Vehicles” in Auto Care Center and order pickup.
- Scan the QR code on the charging unit to connect your app and account ot the charging unit.
- Just plug in to charge and we’ll bill your default payment. Or, view rates, get help, or return home.
- Shop worry-free while you wait—charging will stop automatically when it’s full.