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Articulating a design ethos for the 21st century

IA Collaborative 
Project Director

Launch a design philosophy to unite the global design, engineering, and consulting practices at CannonDesign that is as encompassing and ambitious as the firm

As CannonDesign sought to differentiate their practice not just among peer firms and clients but around impact on users and communities, IA worked with board & C-Suite stakeholders and studio members at every level to define a vision not just for the firm, but for the future of design practice.

Living-Centered design combines traditional architecture and engineering, human-centered design, and systems thinking. We built this vision around five pillars: Intelligence, Intuition, Inclusion, Translation, and Continuity. These pillars are applied on projects to generate distinct inputs and outputs covering people, business, community, environment, and society.

But a design ethos is only as effective as the ability of a team to activate it. With a focus not on buy-in but in individual conviction and practical change, we created tools for studio members, leaders, and clients to internalize Living-Centered Design—from maxims to guide day-to-day work to an integrated, living-centered project delivery process. After unanimous board buy-in, Living-Centered Design launched as a cris de coeur for CannonDesign, but also designers everywhere. 

Read the LCD statement here.
Collateral below were created by the talented marketing team at CannonDesign.