CANOPY DETROIT
Expanding economic opportunity to Detroit residents through innovative urbanism
with Social Agency Lab / Alexandra Miller & Jeff Goodman
with Social Agency Lab / Alexandra Miller & Jeff Goodman
Canopy Detroit creates shared success for Detroit's neighborhood businesses and its
growing downtown. On the ground floor, an inviting marketplace showcases successful
restaurants, manufacturers, and artisans from Detroit's neighborhoods, and combines this
marketplace with strategically located national retail options to attract a continuous flow of
customers.
A dedicated market management and business development team works to
attract local businesses and support their downtown expansion and growth with advice and
resources. The marketplace provides low-risk, built-out spaces where these businesses can
test the downtown market and ultimately expand to operate stores downtown or in other
neighborhoods—providing a cycle of benefits that continues when a new business fills in
their market stall.
1/ Balanced Uses
2/ Retail Opportunity
Canopy Detroit mixes a ground-floor market that showcases local businesses with national retail attractions, a hotel, and 476 apartments.
2/ Retail Opportunity
Canopy Detroit supports local business growth and expansion with targeted outreach and resources, and attracts national retail development.
3/ Day and Night
4/ Shared Success
Programming keeps Canopy Detroit active from early-morning commuter hours through late-night dining and entertainment hours.
4/ Shared Success
Canopy Detroit helps retail businesses from Detroit succeed in a low-risk downtown environment, then expand further into downtown or other
neighborhoods.
